East Annual Conference

Boston, MA | September 14-17, 2017

John B. Hynes Veterans Memorial Convention Center

The Care in Caring: High-Touch in a Hi-Tech Age


In this age of immense technological and scientific advances, the time honored patient-clinician relationship can at times feel under siege. In examining how changing practice patterns have altered the ritual, we learn that some aspects of the relationship are both timeless and critical to diagnosis, cost-effective care and to patients satisfaction.

Learning Objectives

Identify the challenges of balancing personalized care in a an age when scientific advances have revolutionized medicine

Review the ethnography of the clinician-patient interaction and see its rituals

Describe the importance of phenotype (the "low-hanging fruit") versus genotype in diagnosis and cost effective care



Abraham Verghese, MD, MACP

Abraham Verghese, is a nationally bestselling author and a prominent voice in medicine with a uniquely humanistic view of the future of healthcare. Abraham sees a future for healthcare which marries technological innovation with the traditional docto...

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